CASE STUDY
Fork Milk Kidnap:
Launching Hasbro Into the NSFW Party Game Space
Role: Game Designer & Strategic Lead | Project: Fork Milk Kidnap – Hasbro’s first adult/NSFW card game
Platform: Physical party card game
The White Space Opportunity
Hasbro has long dominated the family and mainstream game space — but we hadn’t ventured into the fast-growing, NSFW party game market. Brands like Cards Against Humanity and What Do You Meme were leading a category we hadn’t touched.
Fork Milk Kidnap was more than just a game — it was a calculated move into a white space with high potential and high risk.
The Strategy & Execution
This wasn’t about being edgy for the sake of it. We dug deep into what makes adult party games work:
What humor lands in social settings?
How do players collaborate, compete, and laugh?
Where’s the line between bold and off-brand?
We developed a vulgar-meets-clever mechanic that allowed wild combinations, unexpected phrases, and group voting that encouraged replayability and viral moments.
Internally, I helped lead the vision pitching process to get buy-in across leadership — and externally, helped shape the narrative for retail buyers like Target and Walmart to understand how this fit into Hasbro’s growing portfolio.
My Role
Developed the game concept, tone, and card structure
Balanced NSFW humor with smart strategy to retain brand trust
Led internal pitch strategy to cross-functional teams
Helped craft external retailer pitches and prototype presentations
Results
Hasbro’s first game in the adult/NSFW space
Opened new market and category potential for future adult games
Presented successfully to major retailers (Target, Walmart)
Showed Hasbro could innovate in unexpected, culturally resonant ways
